MIDBAR COMES FROM THE HEBREW WORD MIDBAR, OFTEN TRANSLATED AS "WILDERNESS," BUT ITS MEANING, RUNS DEEPER. IT REFERS TO UNINHABITED LAND, NOT NECESSARILY A DESERT, BUT A PLACE REMOVED FROM CITIES AND DISTRACTIONS. IN SCRIPTURE, THE MIDBAR IS WHERE IDENTITY IS FORMED, WHERE DEPENDENCE IS LEARNED, AND WHERE PURPOSE IS TESTED. IT IS A PLACE OF REFINEMENT AND ENCOUNTER, TIED TO THE HEBREW ROOT DABAR, MEANING "TO SPEAK" OR "WORD," THE PLACE WHERE GOD SPEAKS CLEARLY. RAW, QUIET, AND DEMANDING, THE MIDBAR IS WHERE STRENGTH IS FORGED AND DIRECTION IS FOUND. THAT SPIRIT IS THE FOUNDATION OF OUR BRAND.